Integrated Marketing Strategy
Our client-side experience allows us to contextualise your performance and deliver a strategy that bridges the gap between the financial aspirant and the execution of your marketing plan.
We share your goals, challenges and validate your plans, help you make great decisions, bring new thinking and know-how and be a trusted partner to you on your growth journey.
Marketing technology landscape has evolved from just reporting to predictive analytics and now it has become more disruptive with prescriptive analytics. To thrive in today’s competitive market, you need to be data-fluent and empower your team with automation.
Wherever you need support to make the most out of technology for your marketing, we can help.
Strategic Consulting: BEST PRACTICES
With our in-house experience and cross-sector knowledge, we can develop integrated digital marketing strategy for optimal performance at right spend. We audit the current campaigns against best practice and develop the plan for future which includes campaign structure, testing plan, budget forecast based on channel attribution, incremental value of the channel and also customer behaviour on site.
Interim Management: CHANNEL MANAGAMENT
We help our clients with interim management of their channels to ensure there is no gap in performance, be it the in-house team are on holiday, maternity or even when you need extra pair of hands for short period. We have no-fuss, no-obligation short term support contract.
DEFINE MARKETING KPI
Working with your team, we understand what actually matters and set the marketing KPIs that we need to deliver against. We ensure that we are tracking these metrics using single source of truth.
DIGITAL MEDIA AUDIT
Once we have defined the KPIs that matter to the business, we start full audit of Digital Media mix based on the customer personas. We analyse the data to determine whether we are targeting right personas and how they react to the ads.
ROADMAP FOR FUTURE
Once we complete the audit, the next step is to develop the roadmap for the future. This includes the media to buy for each persona, the budget to spend on each channel and benchmark performance expectation from each channel.
MARKETING TECHNOLOGY STRATEGY
Choosing the right tech amongst a fragmented MarTech landscape is no mean feat. We support clients with third-party software selection to help achieve marketing goals.
Our team is uniquely positioned to provide a holistic assessment of and comprehensive plan for your organisation’s marketing technology infrastructure, with actionable recommendations aligned to real business outcomes and stakeholder buy-in across the organisation.
PROPRIETARY TECHNOLOGY STACK
We’ve developed our proprietary technology stack in response to the day-to-day needs of digital marketers to automate workflows and operate at scale. Our software covers all of the key areas of customer segmentation and paid media optimisation.
We can help your brand integrate data sources and improve your data quality so that you can maximise the intelligence that leads to effective people-based marketing.
MANAGED DATABASE SERVICES
Marketers across the globe spend far too much time, energy, and budget on assembling, maintaining, and troubleshooting their data repositories. Though marketing software and marketing cloud platform offer advanced marketing capabilities, if you don’t get right data connected with right output, you are stuck with lots of data but no proper insight to optimise.
We design, build, deploy, and manage integrated marketing databases to enable you to focus on the business of marketing.